That also is my perception, from Brazil. There is even the concept of "cordial man", coined by sociologist Sergio Buarque d Holanda, that is connected to this
30 karma · joined June 1, 2018
https://blog.bit.io/whats-next-for-bit-io-joining-databricks... https://www.databricks.com/blog/welcoming-bit-io-databricks-...
Or it's just a business decision to corner the market, as someone else said