1,409 karma · joined August 14, 2011
In most cases those making the decision really believe they can achieve comparable results by outsourcing while also taking advantage of global wage differences and also converting the continual overhead of personnel into just-in-time overhead that only has to be taken on as needed. This is not unlike the devops trend towards using cloud-based infrastructure.
The problem is that the thinking that you achieve comparable results by outsourcing is woefully naive. In-house teams have a vested interest in understanding the business problems as well as filling in the communications gap between what is asked for vs what is actually desired as an outcome. Outsourced contracted labor does not share those same interests. Additionally, when you outsource technical labor you MUST have the ability internally to create very good designs, specifications, and oversight/feedback mechanisms to ensure that you're getting what you wanted rather than what you asked for via sloppy communication. For those companies that have previously had internal teams and decide to transition to external resources they almost never have someone with that ability and in fact are unaware of the impedance mismatch between their asks and the results delivered by internal teams.
Outsourcing means trading the overhead of personnel costs for the overhead of a much more complex and difficult communications burden. It is extraordinarily rare that the company that opts to transition from internal to outsourced talent has the capability or even awareness of that trade, resulting in predictably poor results.
Technically the 6kWh of energy spent on refining (or any other work) is itself subject to inefficiencies in generation, transmission, etc. It would also suffer from inefficiencies in the electrical storage and motive portions of an electric vehicle as well. And at the end of the day even if there were perfect 100% conversion it would still only be 6kWh of energy available vs 33-34kWh.
Back during the late 90s all of us working on public websites knew that allowing user-contributed content was a great way to build both community and to increase the sheer amount of content, which increased advertising revenues. But there's a catch to user-contributed content... in order to avoid legal responsibility as a site owner for the user content posted on the site you can't moderate that content directly. The reason for this is the "common carrier" rule.
Common carrier essentially states that as a communications platform you are not liable for the legal implications of the communications that occur on your platform as long as you do not choose to engage in editing or moderating that content. AT&T, for example, was not legally liable for a conversation that occurred on their telephone network even if the conversation involved the commission of a crime (we're plotting a terror attack, a bank robbery, etc.) The reason they were not liable was because they did not monitor the communications on their network and did not cut off a phone call if it sounded like you were planning something illegal, evil, whatever.
The minute you, as the carrier, begin actively moderating the content (as opposed to setting up common universal rules such as site karma or user driven moderation), you are responsible for ALL of that content. You managed to remove 99.99% of all illegal communication? Too bad, you're still on the hook for that 0.01% that you missed.
This does not mean that content may never be removed by the company, it's just that they must do it under the order of a court or applicable government entity... in the same way that AT&T could not tap your phones absent a court order.
Many sites opted not to have user-contributed content due to the potential concerns regarding advertisers or their own brand reputation. Others did allow such content and later removed things such as comments and the like due to the conflict between violating common carrier and the problems that arose with advertisers and/or their brand (see Yahoo Finance comments circa 2002 or so).
With regards to time specifically, I recall many years ago talking with an economics professor I had that was from Zimbabwe and he mentioned the frustration that western industrial nations had when attempting to establish business in Africa. Industrial nations long ago became dependent upon a higher resolution and accuracy of time and so when they say "2PM" they expect accuracy within a minute or two. But the African work force would often show up at 3PM and when confronted by this "lateness" they would reply "3 is the friend of 2." An agrarian or pre-industrial society has no real need for accuracy to the minute, but instead can operate quite well with human observation of the position of the sun. This impedance mismatch caused no end of frustration on both sides, since neither could really fully understand the other's conception of timeliness.
I wonder if the "rub dust" method originated with something like this but used the dust component as a means of justification/explanation to people so that they would be focused on calmly applying the dust rather than going overboard with the stroke on the forehead due to frustration.
Normalizing deviance is more akin to deciding that things that were obviously out of the norm are now accepted as a new normal without the gradual degradation, at least in my way of thinking.
That and the fact that he was intentionally setting rules for tactical and operational behaviors that are necessarily abstract.
Over time, as a more general populace joined the Internet, the ethos changed to act more as a support system rather than the more demanding expectations of the past. Presumably that was due to a recognition that newbs did not have the exposure to computing or tech that the prior generations of users had and so the intent was to be more educative so that these new users could learn to solve things for themselves. Alas, that optimism was misplaced as the majority of people are not interested in thinking for themselves but instead just looking to follow a checklist with no understanding.
There was a lot of redundancy in ops between AOL and Netscape, and AOL's talks with Time Warner made it apparent that their belief was that content and subscriber base was their future, not software... which is where I was at the time.
Hey, I'm willing to pay for Thunderbolt on an AMD Threadripper (because PCIe lanes matter) and I'm happy to build devices based on it (as noted, that was what I working on for a couple of years). Feel free to show me the options available to achieve that goal absent being a special preferred Intel vendor.
Amusingly, I have some history with Intel... I worked there. I've also seen how they mismanage or abandon anything that isn't core x86.
If Intel treated the original USB in the same way they do ThunderBolt, we'd still be using ADB, serial, parallel, and PS/2 interfaces on all our machines.
Local newspapers are dying largely due to a change in the audience they once depended upon. This isn't an argument about "better" in some objective manner but instead an observation of the reality of the situation.
As I've been known to tell junior engineers that ask how to become expert in some field, "the easiest way is to fail in every possible way without repeating yourself. Whatever is left is correct. Note that I didn't say that's the fastest way." Gaining new knowledge is always a combination of discovering both dead ends and possible successful paths.
I saw a similar up-ending of an ad-dependent industry 15 years ago with newspapers. Advertisers for years assumed a certain value based on the circulation numbers as reported by ABC. There was no real way to directly measure that value other than inferred activity within a geographic region that could arguably be tied to newspaper advertising. With the internet advertisers began to be able to track specific value for ad campaigns based on click-thrus, cost-per-action, etc. Those values were lower than the assumed value of newspaper advertising, which began a shift in where money was spent. Combine that with the fact that ABC numbers started to show that they were far less accurate than originally assumed, due in part to gaming by the papers themselves, and revenue started seriously shrinking. The last firewall that newspaper had was classified, which quickly folded in the face of job and real estate sites and of course craigslist.
Internet advertising has been suffering the same game-playing by sites that newspapers pulled with ABC circ numbers, and as advertisers gather more and better performance data about the value of ads and campaigns they're realizing that value is less than they thought and seems to be trending down.
Regardless of whether there's more or less privacy for users/consumers, the indications are that advertising is becoming less and less valuable.