476 karma · joined December 15, 2013
http://TapRun.com/contact/
That said, the hiring process is completely broken. I know barely literate programmers making bank, while exceptional programmers are just scraping by.
It's not fancy, but I can do all sorts of custom stuff with it.
Then, you'll have to figure out how to educate your potential customers. If they don't know they have a problem, you'll have to teach them. Where do they hang out (online and in person)? Can you teach them why they would need your services and how you can help? Perhaps with a presentation or a whitepaper?
My first thoughts would be video games and CAD.
* Freemium - Get users then try to charge them money later
* Up front - Get paid by people, then provide them with a game
* Ad-based - Get users and then sell their attention to companies
The reason why freemium is so popular is that it makes sales much easier. Users can try a game with zero risk of spending money on something they don't like. For this reason users are more likely to download your game instead of a paid app. Once they get hooked, they are more likely to spend money. I would argue this is a good thing for users and for publishers. Users have reduced risk and publishers can get in front of more potential customers.
Fremium doesn't have to be pay-to-win or scammy. Depending upon your game, you can sell access to more levels, better AI, multiplayer support, new graphic tiles or other items that provide real value without being scammy. The original Doom worked like this... The first levels were free, but if you wanted to play the entire game, you had to pay up. The fact that the first part was free allowed it to spread like a virus and boosted its sales immeasurably.
Freemium can be applied to almost anything. I wrote a book and give away one chapter. Want the rest? Time to break open that wallet. It doesn't feel scammy at all. Folks can read the free chapter and get a feel for the type of content and quality that the rest of the book contains. Less risk for them, more money for me.
If you're looking for other models, I wrote descriptions of a baker's dozen of them here: http://taprun.com/revenue
Charging by value isn't simply about setting prices. It's about figuring out how to include items that might not cost you much money but provides extreme value to your customer. As an example, I worked for an organization where I bundled a specific type of graph into their software. Time for me to build: a few hours. Value to the customer: saved thousands of man-hours per year. That's a BIG savings that I could charge a lot for.
The key aspect of value pricing is that you will charge different amounts to different people for the exact same work. Why? The value a given piece of software will create will depend upon who is using it. Want to sell me a system to manage huge amounts of data? I wouldn't even pay a penny for it. Want to sell it to Google? They might spend a hundred million without a second thought.
I think that Sean Wes has a good worksheet for interviewing clients: http://seanwes.com/value-based-pricing/
As a shameless plug, I also wrote a book on how to price software http://TapRun.com/pricing
Once I got into the habit of writing something every day, my posts became easier to write. The discipline I gained by writing a book on the same topic helped immensely.
It's extremely risky to go with low-bidders for blog content. You'll wind up with low quality articles that make your company appear sub par.
How much is a blog post worth? As with all things, it depends. That's like asking how much a car is worth. Are you buying a Ferrari or a Toyota? Do you want to create content for SEO or to interest potential customers? How much research is required for your articles? How original do you need your content to be?
A link to your site would allow us to provide more detail.
* Pick a specific goal that you care about. It can be as simple as I will lose 10 pounds or I will write software that parses a specific data format.
* Create some milestones. Maybe I can't lose 10 pounds all at once, but I bet I can lose 1 pound. Make sure that these are visible.
* Chart your progress, so you can see how your previous work got you closer to your goal. Review this chart regularly.
For reference, I took some time off and wrote a book on a technical subject, created two big meetups and got hooked in with the local startup community. Now I go to local events and people are starting to actively seek me out.
I'd suggest creating a website that talks about your plans, how you would approach the TV show making process. What are the types of things that you would do, what are some plot lines, how would you show the story's "card mechanic" visually? Build a community so that there is fan devotion not just to the idea, but to you and your implementation of it.
Sometimes sales attract customers that wouldn't have bought before (either the price was too high, or customers were unfamiliar with the product).
Sometimes sales simply pull demand from the future (folks who would have bought, but haven't gotten around to it yet). If you experience the former, great! If you experience the latter, then you're actually losing money.